SHOPPING DISTRICTS / MERCHANT ASSOCIATIONS
So, as a group of businesses trying to make a living in a wobbly economy, you are certainly keen to explore and exploit opportunities to increase sales and the profile of your business district or merchant association. With citizens returning to the bicycle in great numbers all over the world, we can help you bank on bicycles. It's not a get-rich-quick concept, but it will make good business sense.
Copenhagenize Design Co. can coach you on the journey to embracing the bicycle as a vehicle for both sales as well as creating a vibrant, thriving business district. We are equipped with data from around the world about the benefits of providing space for bicycle parking, understanding why it makes financial sense and the value of branding yourself as a modern, bicycle/pedestrian district. It's all about the numbers and we have them.
The Copenhagenize Coaching Package for business districts includes:
Kick-off Meeting: We'll meet with your board and spell out the facts, as well as listen to your needs and expectations, in order to draw up the result-oriented road map for our collaboration.
Two City Visits: We'll visit you twice - once at the beginning to get to know you and your district and once at the end, to present our final presentation and report.
Town Hall Meeting: If you deem it necessary, we can lead a one-hour meeting with interested shop owners in which we highlight the benefits and tackle misconceptions about bicycle traffic.
Bikeability Assessment: We'll examine your business district in detail regarding its bicycle-friendliness, looking at bike parking and bike infrastructure, etc.) and we'll gather data about the travel habits of the customers and the behaviour of pedestrian and cyclists - using our Desire Line Analysis Tool.
Insights presentation: After our three initial days of observing, discussing, brainstorming, analysing and benchmarking we present you our preliminary insights and thoughts about your business district's current position and discuss them with you.
Final report: We prepare a 20-30 page final report, outlining an idea catalogue featuring our ten key ideas and a move-by-move strategy for their implementation.
Sparring: After the final report we are readily available during four months for sparring with your key stakeholders on all aspects of our project(s) in order to ensure a smooth and effective implementation.
Duration: 4 months (additional time can be arranged)
Team: CEO or 1 senior + 1 junior of Copenhagenize Design Co.