Now, more than ever before, it is incredibly important to make our efforts to encourage citizens to consider the bicycle as transport effective and long-lasting. Bicycle advocacy over the past 40 years in many regions has used a narrow, sub-cultural approach in it's messaging and it is not appropriate in mainstream marketing.
Copenhagenize Design Co. applies basic marketing principles to our communications work, focusing on the general public in our campaigns. We're not here to increase memberships in bicycle clubs, instead we aim to inspire regular citizens to consider the bicycle as transport, allowing individuals and cities to reap the many rewards of increased bicycle traffic.
We coined the phrase "Citizen Cyclist" as a way of describing our target group. Regular citizens who could have urban cycling as a part of their daily lives.
We tailor-make campaigns with all the trimmings, based on the local needs of the client.