City of Cyclists

City of Cyclists - Promotional Film

City of Cyclists is a promotional music video, commissioned by the City of Copenhagen's Bicycle Office, aimed at highlighting how the bicycle is an integral part of the city's urban fabric and the many ways that the citizens use the bicycle. Shot over the course of both the lovely summer days and the long wintry months, the video continues to convey the importance of the bicycle to the daily life of the entire city, all throughout the year. With 400,000 internet views on all platforms and countless public viewings around the world, the City of Cyclists video continues toconvey just what it feels like to be a cyclist in the City of Copenhagen.

Year: 2009
Category: Communications, Multimedia
Client: City of Copenhagen Bicycle Office