Bicycle Schools in Sao Paulo
What started as an idea pitched by Copenhagenize Design Co. to the City of Sao Paulo in July 2011, morphed into a fantastic project: placing bicycles in schools as a way for the Education Secretariat to be the 'missing link' for childrens' relationship to the bicycle. Most of them still learn to ride but their options for continuing to do so are limited because of lack of safe infrastructure and the explosive and continuing growth of car culture.
The project - Escolas de Bicicleta or 'Bicycle Schools' - was huge. 40 schools in the city began bicycle classes and started bicycle conveys from the neighbourhoods to the school for 10-14 year olds. Bamboo bicycles were designed and constructed for them, empowering locals in a bicycle workshop and assembly centre.
The project lasted for a year and won the Brazilian Youth Award, of which we are very proud.
Client: City of Sao Paulo - Education Dept.
Partners: City of Sao Paulo