Svajerløb Global - Danish cargo bike races for the world
Copenhagenize Design Co.and our partners in Brazil, the NGO Transporte Ativo, have been working together to put on a cargo-bike racing championships in Rio, based on the Copenhagen "Svajerløb", first run in the 1940s. The aim is to raise the profile of the city’s cargo-bike riders, who are underappreciated and underprivileged at the same time as being completely vital: large parts of the city would simply stop functioning without them.
It’s a whole day of social inclusion wrapped up in a mainstream, kick ass bike race, which will take place in May 2014. Just as in Copenhagen, the riders will race four laps around a square. Empty the first lap, they then load up their bikes for three more with a heavy load. Cargo bikes, social inclusion, adrenaline.
Category: Events, Advocacy, Communications, Graphic Design
Partners: Transporte Ativo (BRA)