Dreams on Wheels Exhibition

Dreams on Wheels

Dreams on Wheels was a travelling exhibition about Danish bicycle culture commissioned by the Danish Foreign Ministry’s Public Diplomacy office from Thomas Ermacora, founder of Etikstudio. The dynamic exhibition travelled to dozens of cities around the globe, from Toronto to Paris to Canberra. The concept of the exhibition was driven by a motivation to illustrate how a “cyclocentric” approach to urban development stimulates environmental concern and sustainable civic behaviour. Attendees had the chance to view original photography by Mikael Colville-Andersen about a cycling life in Copenhagen, learn about urban planning approaches in the city, take a spin on an authentic Copenhagen City Bike and hear lectures by Copenhagenize Design Co.’s own Mikael Colville-Andersen. 

Copenhagenize also organised events in various cities in connection with the exhibtion, with local partners. Fashion shows, bike rides, etc.

Year: 2008-2010
Category: Exhibitions, Design, Multimedia, Events
Client: Danish Foreign Ministry