Bicycle Industry Trend Analysis

Bicycle Industry Trend Analysis

Copenhagenize Design Co. was hired by iconic Dutch bike brand Batavus to deliver trend analyses about the exciting, emerging market of new bicycle users both in Europe and North America. Based on our integral knowledge of this market of Citizen Cyclists we prepared monthly reports highlighting where the brand would be best served to focus. There was a particular focus on North America.

Year: 2009
Category: Research
Client: Batavus