Biomega Meets Cycle Chic
Copenhagenize Design Company produced an advert for Biomega, a Danish bike brand, showcasing two of the company's bicycles - the Amsterdam and the Puma III. Biomega was keen to use a mainstream marketing approach and employ the Cycle Chic brand and image in their commercial aimed at female bicycle users.
In addition the advert was selling urban cycling as lifestyle, as practical transport and as a social tool for city life. It might be the only bicycle ad in the world that starts with a woman sleeping.