30 kb/h

30 kb/h - 30 zones for Copenhagen

The 30 kb/h campaign was developed to advocate for 30 km/h zones in Copenhagen and Frederiksberg in order to save lives and increase the liveability of the city. It was launched because Copenhagen is one of the few cities in Europe where 30 zones aren't even discussed. We decided to bring the debate to the nation. The ongoing campaign is focused primarily on Facebook. 

The "kbh" is the short version of Copenhagen in Danish and is a play on km/h.

Year: 2012-present
Category: Advocacy, Communications