Mobilité Douce - Visual Identity

Mobilité Douce - Visual Identity

Copenhagenize Design Co. completed a logo and visual identity for the Luxembourg Ministry of Sustainability and their newly-formed Office of Soft Mobility - or Mobilité Douce, as it is called in Luxembourgish.

The project involved designing a logo that defines the new office and does so boldly. The use of a strong font combined with the existing Luxembourg pictograms for cycling and pedestrians balances the strong message with the soft - or vulnerable - traffic users. The very name "mobilité douce" is strengthened by the use of strong, black lettering, indicating that this office intends to punch above their weight in the modernisation of Luxembourg's traffic paradigm.

Year: 2014
Category: Graphic Design, Communications
Client: Luxembourg Ministry of Sustainability