Brussels Region Capital Catalogue of Communication Campaign Ideas




Communication, Education


Brussels Region Capital


Kwin, Vrije Universiteit Brussel

After researchers from the Vrije Universiteit Brussel conducted an analysis of people who do not use the bicycle as a mode of transportation, Copenhagenize Design Co. and Kwin created a catalogue of communication campaign ideas to mobilize non-bicycle users in the capital of Europe. By gaining an understanding of this group’s mobility habits and perception of cycling, the team was able to identify target groups and non-cyclist profiles, which served as the building blocks of the catalogue for Brussels Region Capital. This catalogue will help the Brussels Mobility directive develop its local brand “Bike for Brussels.”