Mobilité Douce Visual Identity
Grand Duchy of Luxembourg
Copenhagenize Design Co. completed a visual identity project for the Luxembourg Ministry of Sustainability and their newly-formed Office of Soft Mobility - or Mobilité Douce, as it is called in Luxembourgish.
The project involved designing a logo that defines the new office and does so boldly. The use of a strong font combined with the existing Luxembourg pictograms for bicycles and pedestrians balances the strong message with the soft - or vulnerable - traffic users. The very title Mobilité Douce is strengthened by the use of strong, black lettering, indicating that this office intends to punch above their weight in the modernisation of Luxembourg's traffic paradigm.