Year

2019

Category

Communications

Client

City of Saskatoon, Canada

Copenhagenize Design Co. worked with the City of Saskatoon to increase awareness around cycling in order to improve ridership and safety through the city. This was approached through a strategy of revamping the City’s website on cycling, creating a robust social media campaign, and developing on-the-ground marketing strategies. Using the hashtag #BYXE, social media platforms such as Facebook, Instagram and Twitter help to generate a growing culture around cycling to engage hesitant bicycle users, showing that exploring Saskatoon by bike can be fun! Copenhagenize also helped develop creative and low-budget marketing strategies such as bicycle giveaways and sidewalk stenciling that attracted more interest in the campaign, taking the goals beyond social media and putting them on the ground and throughout the city.