Time Frame
2023-2024

Client
Nantes Métropole (France)

Partners
Systra

Communication & Wayfinding

Project Summary

Copenhagenize assisted Nantes Métropole in the implementation of its new metropolitan cycling network, the Grandes Voies Vélo, by designing comprehensive wayfinding strategies encompassing both vertical and horizontal elements. Alongside ground markings, directional and informative totems will be deployed, providing users with essential information on the cities along the cycling routes, connections with public transport and estimated travel times. Nantes has chosen a daring and innovative wayfinding approach consistent with their new mobility brand, Naolib. Collaborating with a committee of partners on this project allowed us to tap into cyclists’ user experience. A pilot project that took place over several months was instrumental in testing and refining the wayfinding strategy.