Time Frame
2017

Client
Brussels Region Capital (Belgium)

Partners
Kwin
Vrije Universiteit Brussel

Communication & Wayfinding

Project Summary

After researchers from the Vrije Universiteit Brussel conducted an analysis of people who do not use the bicycle as a mode of transportation, Copenhagenize and Kwin created a catalogue of communication campaign ideas to mobilize non-bicycle users in the capital of Europe. By gaining an understanding of this group’s mobility habits and perception of cycling, the team was able to identify target groups and non-cyclist profiles, which served as the building blocks of the catalogue for Brussels Region Capital. This catalogue will help the Brussels Mobility directive develop its local brand “Bike for Brussels.”