Time Frame
2018-2019

Client
Metropolregion Hamburg

Partner
Steg Hamburg

Communication & Wayfinding

Project Summary

Alongside a series of feasibility studies, Copenhagenize has been working with local communications firm, Steg Hamburg, to develop a communications concept for the Hamburg Metropolitan Region. The complete concept includes a logo and slogan following existing municipal design standards, visualizations, a modular communications strategy, web design guidance, popularizing planning language, and multimedia management. The resulting content is designed for both digital and physical media platforms, including print, tv, radio, youtube and social media.