Time Frame
2021-2022

Client
Valence-Romans Mobilités

Partners
Systra
Green Cap Studio

Communication & Wayfinding

Project Summary

To help establish an intercommunal cycling network and encourage residents to choose bicycles for their commutes, Valence-Romans Déplacements has launched both an infrastructure plan and a unique visual identity for the project. This initiative will connect 28 municipalities through a 200 km cycling network comprising 16 routes.

Copenhagenize created Cycléo, a visual identity featuring green water-like colors and rounded shapes, which has been developed into signage that is simple, effective, and attractive. The goal is to support users and enhance their daily journeys, whether in urban or rural areas.

The routes are depicted in an easily memorable manner using a two-color map that highlights the structure of the cycling network.